{"product_id":"lichen-straight-off-keratin-hair-straightening-cream-100g","title":"Lichen Straight Off Keratin Hair Straightening Cream Ultra Strong 100g x 2","description":"\u003cp dir=\"ltr\"\u003eTired of blow drying and flat ironing the same curls every single morning? Lichen Straight Off is a two step professional straightening system: a thioglycolate straightening cream plus a neutraliser, with hydrolyzed keratin in the formula. Done properly, hair stays straight and manageable for months.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cbr\u003eLooking for a salon style hair straightening kit you can use at home? Lichen Straight Off Keratin Hair Straightening Cream is a two part professional system containing a 100g straightening cream and a 100g neutraliser cream, formulated for very curly or frizzy hair that resists everyday styling.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis is a chemical relaxer, not a leave in smoothing serum, so it is worth understanding how it works. The straightening cream uses thioglycolic acid with ethanolamine and ammonium hydroxide to soften the bonds inside the hair shaft, which is what lets the hair be reshaped straight. The neutraliser then uses hydrogen peroxide to lock that new shape in place. Hydrolyzed keratin and A protein sit in the formula alongside the active ingredients.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBecause it permanently restructures the hair, the result lasts until new growth comes through rather than washing out. That is the appeal, and it is also why it needs to be done carefully.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe process runs in six steps. Shampoo the hair first, apply the straightening cream keeping 1cm away from the scalp and do not comb it through, check the hair's elasticity every 10 to 15 minutes, rinse with water and blow dry straight, apply the neutraliser cream and comb it through for 15 to 20 minutes, then rinse a second time and finish with conditioner.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe pack is labelled Ultra Strong and marked for professional use. If you have not done a chemical relaxer before, having a salon professional apply it is the sensible route, because timing and technique are what separate a good result from damaged hair.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eKey benefits:\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eComplete two step kit with straightening cream and neutraliser included\u003c\/li\u003e\n\u003cli\u003eFormulated for very curly and frizzy hair that resists styling\u003c\/li\u003e\n\u003cli\u003eResults last until new growth rather than washing out\u003c\/li\u003e\n\u003cli\u003eHydrolyzed keratin and A protein in the formula\u003c\/li\u003e\n\u003cli\u003eCuts out the daily blow dry and flat iron routine\u003c\/li\u003e\n\u003cli\u003eUltra Strong professional grade formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eHow to use: do an allergy test before use. Shampoo the hair. Apply the straightening cream, keeping 1cm away from the scalp and without combing. Check the hair's elasticity every 10 to 15 minutes. Rinse with water, then blow dry and straighten. Apply the neutraliser cream, comb through and leave for 15 to 20 minutes. Rinse a second time with water, apply conditioner and rinse off.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWho it is for: anyone with very curly or frizzy hair who wants lasting straightness, and salons and professional stylists looking for a reliable relaxer kit.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWhy choose Yardlie: when you buy Lichen Straight Off online in Pakistan from Yardlie, you get an original product, clear pricing and dependable delivery across Karachi, Lahore, Islamabad, Rawalpindi and Faisalabad. Cash on delivery is available, so you pay only once the parcel reaches your door. If you have been comparing hair straightening cream price in Pakistan across sellers, Yardlie keeps it straightforward with authentic stock and honest communication from order to doorstep.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eImportant safety information, please read all of it before buying. This is a chemical hair straightening product and the pack is marked for professional use only. Always carry out an allergy test before use. Keep the cream 1cm away from the scalp and avoid contact with eyes. If it enters the eyes, rinse immediately with clean water. Never use the straightening cream on the scalp itself. Do not use it if your scalp is irritated, damaged or has any cuts or rash. Do not use it on hair that has been bleached, recently coloured, or already chemically treated, as combining chemical processes can seriously damage hair. Timing matters: leaving the cream on too long damages the hair, which is why the instructions ask you to check elasticity every 10 to 15 minutes. Keep out of reach of children. For external use only. If any irritation occurs, stop and consult a doctor. If you have not used a chemical relaxer before, we strongly recommend having this applied by a trained professional.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eOrder yours today from \u003ca href=\"http:\/\/www.yardlie.com\"\u003ewww.yardlie.com\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eTwo part kit: 100g straightening cream plus 100g neutraliser cream\u003c\/li\u003e\n\u003cli\u003eUltra Strong formula for very curly and frizzy hair\u003c\/li\u003e\n\u003cli\u003eThioglycolate based straightening with hydrogen peroxide neutraliser\u003c\/li\u003e\n\u003cli\u003eHydrolyzed keratin and A protein included in the formula\u003c\/li\u003e\n\u003cli\u003eLasting results that grow out rather than washing out\u003c\/li\u003e\n\u003cli\u003eFull ingredient lists printed on the pack for both creams\u003c\/li\u003e\n\u003cli\u003eMarked for professional use, with step by step directions included\u003c\/li\u003e\n\u003cli\u003eAvailable online in Pakistan with cash on delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col dir=\"ltr\"\u003e\n\u003cli\u003eCarry out an allergy test before use, as directed on the pack.\u003c\/li\u003e\n\u003cli\u003eShampoo the hair and towel dry.\u003c\/li\u003e\n\u003cli\u003eApply the straightening cream, staying 1cm away from the scalp. Do not comb it through.\u003c\/li\u003e\n\u003cli\u003eCheck the hair's elasticity every 10 to 15 minutes. Do not leave it on longer than needed.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water, then blow dry and straighten the hair.\u003c\/li\u003e\n\u003cli\u003eApply the neutraliser cream, comb through and leave for 15 to 20 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse a second time with water, apply conditioner and rinse off.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes and scalp. For external use only.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eStraightening Cream: Water, Thioglycolic Acid, Ethanolamine, Cetearyl Alcohol, Cetyl Phosphate, Ammonium Hydroxide, Cyclopentasiloxane, Dimethiconol, Urea, Bis-Aminopropyl Dimethicone, PEG-100 Stearate, Parfum, Polyquaternium-10, Etidronic Acid, Hydrolyzed Keratin, A-Protein\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eNeutralizer Cream: Water, Cetearyl Alcohol, Hydrogen Peroxide, Glyceryl Stearate, Mineral Oil, Cetrimonium Chloride, Ceteareth-25, Etidronic Acid, Disodium Phosphate, Sodium Stannate, Parfum\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho Is It For:\u003c\/strong\u003e\u003cbr\u003eAnyone with very curly or frizzy hair wanting lasting straightness.\u003cbr\u003eSalons and professional stylists looking for a reliable relaxer kit.\u003cbr\u003ePeople tired of blow drying and flat ironing their hair every day.\u003cbr\u003eThose comfortable following a precise multi step chemical process.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho Is It Not For:\u003c\/strong\u003e\u003cbr\u003eBleached, recently coloured or already chemically treated hair.\u003cbr\u003eAnyone with an irritated, damaged or broken scalp.\u003cbr\u003eFirst time users without professional guidance.\u003cbr\u003eAnyone looking for a wash out or temporary smoothing treatment.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFAQ:\u003c\/strong\u003e\u003cbr\u003eHow long do the results last?\u003cbr\u003eThis is a permanent chemical straightening treatment, so the straightened hair stays straight. New growth comes in with your natural texture, which is why people typically retouch the roots every few months rather than redoing the whole head.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eCan I do this at home myself?\u003cbr\u003eThe pack is marked for professional use, and timing is the hardest part to judge. If you have never done a chemical relaxer, have a salon professional apply it. If you do it yourself, follow every step exactly and check elasticity every 10 to 15 minutes.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eCan I use it if my hair is coloured or bleached?\u003cbr\u003eNo. Combining chemical straightening with bleaching or recent colouring can seriously damage hair, sometimes to the point of breakage. Wait, or consult a professional stylist about your specific situation.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWhy do I need to keep it 1cm away from the scalp?\u003cbr\u003eThe straightening cream is designed for the hair shaft, not the skin. Keeping that gap protects the scalp from irritation. This is also why the instructions say never to apply it to the scalp.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWhat is the difference between keratin treatment and this?\u003cbr\u003eMany salon keratin treatments are smoothing treatments that fade over washes. This is a thioglycolate relaxer, which permanently restructures the hair. Keratin is in the formula as a conditioning ingredient, not as the straightening mechanism.\u003c\/p\u003e","brand":"Yardlie","offers":[{"title":"Default Title","offer_id":48005060034737,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/2275\/8321\/files\/papaya_cd3c0ebe-e43b-43d3-995b-e13add345e94.jpg?v=1791208548","url":"https:\/\/yardlie.com\/products\/lichen-straight-off-keratin-hair-straightening-cream-100g","provider":"Yardlie","version":"1.0","type":"link"}